Unfortunately, just as bad actors exploited robocall technology, they will also look to misuse AI to deceive and defraud consumers. Analytics engines and call-blocking apps serve as the first line of defense, helping consumers mitigate unwanted calls by tagging them with labels like "Scam Likely" or feeding data to telephone service providers, who then block suspicious calls. These technologies play a crucial role in protecting the public from malicious activity.

However, this protection comes with unintended consequences. Legitimate businesses, including blood centers that responsibly and legally make outbound calls to donors, can get caught in the same net. When technologies like predictive dialers or cloud-based calling systems are employed, even the "good guys" may find their calls flagged or blocked. This can wreak havoc on key performance indicators (KPIs) and leave donors with a bad impression of your donor center, ultimately impacting donor engagement and recruitment efforts.